1. Background I am based in Singapore, but my hometown is a second-tier city in China which doesn’t have direct flights to the lion city. So, every time when I commute between the two places, I need to transfer in another city, aka taking transit flights or connecting flights. The logic of transit flights is simp
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1. How to Kick off Your B2B Digital Marketing? Doing digital marketing is a fun yet challenging experience. You watch numbers grow or decrease on the screen, and you interact with them, but you never actually see the people on the other side of the numbers - the customers. This can be intimidating for fresh digital
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We have discussed the customer journey stages and the approaches to drive their behaviors. Let’s put them together, to see the full picture of the B2B digital marketing system. 4. The Full Picture of the Customer Journey Stages and the Approaches In Figure 4, the 4 stages are marked with green, and the small boxe
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