1. How to Kick off Your B2B Digital Marketing? Doing digital marketing is a fun yet challenging experience. You watch numbers grow or decrease on the screen, and you interact with them, but you never actually see the people on the other side of the numbers - the customers. This can be intimidating for fresh digital
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We have discussed the customer journey stages and the approaches to drive their behaviors. Let’s put them together, to see the full picture of the B2B digital marketing system. 4. The Full Picture of the Customer Journey Stages and the Approaches In Figure 4, the 4 stages are marked with green, and the small boxe
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1. Introduction to the WeChat Platform Presented by Tencent, WeChat is the largest social media platform in China, with over 900 million daily active users. Needless to say, it's the place to go for anyone who has business in China and who intends to reach the broadest customer base. But if you think the user amount is
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How to market on WeChat? You probably know what I will suggest after reading WeChat Marketing, the Key to Digital Marketing in China. Of course, my thumb suggestion is to treat the official account as your own website where the customers can interact with your company or products. Considering the user base and the func
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